Case Study: Hearing Assist improves ad ROI and call tracking with Dial800

Direct-to-Consumer business needs easy & intuitive ways to measure TV ad success

Hearing Assist, a direct-to-consumer hearing aid company, faced the challenge of measuring the ROI of its multi-channel advertising campaigns with an antiquated call tracking service. Their need for better technology to attribute sales to specific TV spots and other media was critical for optimizing their marketing spend and understanding consumer behavior across a long sales cycle. They turned to vendor Dial800 for a solution involving bulk tracking phone numbers and built-in analytics.

By implementing Dial800's call tracking and analytics, Hearing Assist gained the ability to easily track and measure each call and sale. This allowed them to compare sales data against TV spot times to identify which ads and offers were performing best, enabling them to quickly adjust campaigns. The solution provided by Dial800 resulted in a maximized return on investment and equipped the company with the data insights needed for its nationwide retail expansion.

Hearing Assist

Nick Naylor

Co-owner