Case Study: G4 Media boosts call tracking and campaign ROI with Dial800

Automotive media agency improves client sales & campaign ROI using better call tracking data

G4 Media, an automotive marketing services agency, needed a more flexible and accessible call tracking solution for its dealership clients. Their previous provider restricted their ability to directly access and verify call data, making it difficult to manage campaigns and prove their value. They turned to Dial800 and its CallView360® service to gain hands-on control and deeper insights.

By implementing Dial800, G4 Media gained real-time access to manage numbers, routing, and comprehensive reporting. This allowed them to use local numbers via RapidRecall® to increase call volume and leverage call recordings to optimize client follow-up, leading to an additional two to three car sales per campaign. Dial800 provided the tools that helped G4 achieve response rates two to three times the industry average, significantly boosting client ROI.

G4 Media

Paul Yeafoli

Advertising Media Consultant