Case Study: Cubii improves campaign tracking and call routing with Dial800

Accessible fitness product needs robust call routing & tracking for multiple direct response campaigns

Cubii, a direct-to-consumer fitness company, runs nationwide TV and print direct response campaigns and needed a more robust way to route customer calls and track marketing performance by geography. Cubii turned to Dial800’s call routing and tracking platform, including CallView360 tracking and analytics, to better manage multiple campaigns and understand which ads and areas were driving calls and sales.

With Dial800, Cubii was able to improve the consumer order experience, aggregate campaign and call center data, and attribute calls and sales to the ads that generated them. Dial800’s flexible routing profiles and campaign-level reporting gave Cubii better visibility into performance trends across geographies and helped the team develop more detailed routing strategies to improve campaign effectiveness and profitability as they scaled.

Cubii

Jordan Appel

Brand Manager