Case Study: Enbridge builds a coaching culture and boosts leadership effectiveness with DDI

Enbridge boosts leader effectiveness by 20% with Development Dimensions International

Enbridge, a major North American energy delivery company, faced the challenge of moving its leaders from a results-based style to a more human-centered leadership approach. They needed to build an inclusive coaching culture to increase employee engagement and retention. To achieve this, Enbridge partnered with Development Dimensions International (DDI) to craft a new frontline leadership development program focused on essential coaching skills.

Development Dimensions International implemented a blended learning solution for Enbridge that included DDI's leadership development subscription content, experiential exercises, and peer problem-solving groups. The program resulted in leaders being rated as 20% more effective on key behaviors, with team productivity increasing by 86%. Additionally, 91% of learners reported increased engagement, successfully establishing a strong coaching culture from the ground up.

Enbridge