Case Study: Wake County Economic Development attracts top talent with DCI's talent marketing campaign

Wake County Economic Development boosts web traffic 407% with Development Counsellors International

Wake County Economic Development, a client of Development Counsellors International (DCI), faced a significant talent retention and attraction challenge. Despite being a highly livable region with a strong tech sector and major corporate wins, the influx of high-skill job opportunities from companies like Apple and Google threatened its ability to sustain economic growth. They needed a highly-targeted destination marketing strategy to retain existing employees and attract new talent from across the United States.

Development Counsellors International implemented an integrated marketing solution that included a refreshed website, a new video series, and a robust digital advertising campaign. The results were substantial, featuring a 407% increase in web traffic since the site's relaunch and 7,376 conversions from a cost-of-living calculator driven by digital ads. This strategy successfully promoted the region's quality of life to a national audience of job seekers.

Wake County Economic Development