Case Study: Select Greater Philadelphia boosts life sciences awareness with Development Counsellors International

Select Greater Philadelphia doubles engaged website visits with Development Counsellors International

Development Counsellors International (DCI) partnered with Select Greater Philadelphia, an economic development organization, to address the challenge of raising awareness for the region's specialized life sciences industry. The challenge involved competing with established biotech hubs and generating high-quality leads among corporate executives by showcasing Philadelphia's unique assets in fields like cell and gene therapy and its commercial real estate and research institutions.

DCI implemented a multi-channel solution that included paid search campaigns, sponsored content in life sciences publications, and economic development account-based marketing. This strategy successfully generated dozens of executive meetings and hundreds of qualified contacts. The campaign also doubled the number of engaged visits to the Select Greater Philadelphia website, effectively connecting the region's thriving life sciences sector to interested businesses.

Select Greater Philadelphia