Case Study: Flims LAAX Falera boosts North American awareness with Development Counsellors International

Flims LAAX Falera boosts North American travel trade with DCI’s 3-part sales strategy

Flims LAAX Falera (LAAX), a Switzerland-based destination, faced the challenge of being virtually unrecognized in the North American market despite its popularity in Europe. To increase awareness and destination consideration among affluent American travelers, LAAX turned to Development Counsellors International (DCI) for its travel trade relations services to define a market position and educate the travel trade.

Development Counsellors International (DCI) conducted research to identify LAAX's market position and the most appropriate travel retailers. DCI then organized a series of sales meetings and an East Coast sales mission for LAAX to connect with these entities, educate them on the destination's offerings, and discuss partnership opportunities. This strategy successfully raised awareness and incentivized sales among key North American tour operators and travel retailers.

Flims LAAX Falera (laax)