Case Study: Cleco Power modernizes site selection with Development Counsellors International's AI assistant

Cleco Power boosts site selection engagement with Development Counsellors International, driving a 38% open rate

Cleco Power faced a challenge common in economic development: site selectors and companies had slow, fragmented access to the critical data needed for location decisions across its Louisiana territory. This friction risked losing prospects at a decisive stage. To modernize this process, Cleco partnered with Development Counsellors International (DCI) for a branding, marketing, and website solution.

Development Counsellors International built a first-of-its-kind AI chatbot trained exclusively on Cleco's verified data to provide instant, conversational access to site selection intelligence. The solution was launched with a targeted marketing campaign that achieved a 38% open rate and a 15.6% click-through rate, significantly exceeding industry benchmarks. The tool's success also earned Cleco a 2026 Business Facilities Economic Development Award for innovation.

Cleco Power