Case Study: Chattanooga Area Chamber of Commerce attracts remote workers with Development Counsellors International

Chattanooga Area Chamber of Commerce drives 36,000+ sessions with Development Counsellors International

The Chattanooga Area Chamber of Commerce sought to capitalize on the rise of remote work during the pandemic by attracting talent to relocate to the city, which is known for its high-speed internet, affordability, and scenic beauty. A secondary goal was to provide upskilling resources for local residents. To meet this challenge, the Chamber partnered with Development Counsellors International for a campaign involving website services, digital marketing, and public relations.

Development Counsellors International implemented a three-pronged solution consisting of proactive media relations, a dedicated mobile-first website in English and Spanish, and a targeted paid media campaign. The results were significant, including over 1 billion media impressions in top-tier publications, a website where 70% of the traffic was driven by paid media, and an 85% conversion rate on Google ads. The campaign also earned an ACCE Best in Show Award for Communications Excellence.

Chattanooga Area Chamber of Commerce