Case Study: Swisscom achieves streamlined corporate newsroom planning with Desk-Net

How Swisscom improved its integrated communications strategy by planning with Desk-Net

Swisscom, a major telecommunications provider in Switzerland, faced the challenge of managing a high volume of content across numerous platforms including its intranet, internet, blogs, and social media. Their corporate newsroom required a sophisticated system to coordinate, filter, and publish information consistently. To manage this complexity and its unique workflow involving three rotating editors-in-chief, they implemented the Kordiam content planning tool.

The solution from Kordiam provided a centralized planning platform that gave Swisscom an overview of all its channels and those of other departments like marketing. This enabled efficient planning coordination meetings where topics could be strategically assigned for different formats. By streamlining their workflow from a previous SharePoint system, Swisscom achieved its goals of faster publishing, better targeting, and a reduction in the number of systems used, allowing them to work more effectively in an agile media environment.

Swisscom

Michèle Westhues

Digital Experience Manager