Case Study: Lionel NASCAR Collectables achieves omnichannel fulfillment efficiency with Descartes OzLink

Lionel Racing Driving Omnichannel Order Fulfillment with Descartes OzLink™

Lionel NASCAR Collectables, part of Lionel Racing, needed to manage rapid growth and increasing omnichannel fulfillment complexity as outbound shipments, inventory, and warehouse operations scaled significantly. To handle demanding requirements across retail, dealer/wholesaler, ecommerce, direct-to-consumer, and corporate channels, the company turned to Descartes OzLink™ for NetSuite.

Descartes implemented a cloud-based, integrated fulfillment solution that automated shipping, warehouse, and ecommerce processes, connecting with NetSuite, UPS WorldShip, and SPS Commerce. The results included 100% accuracy in the dealer/wholesaler channel, a 73% reduction in ecommerce fulfillment time, a 22-hour reduction in cross-docking processing, lower transportation and labor costs, and improved operational efficiency across all channels.

Lionel NASCAR Collectables

Rick Gemereth

Chief Information Officer