Case Study: Lift Off Distribution achieves greater delivery efficiency with Descartes Route Planner

Lift Off Distribution Red Bull Distributor Drives Greater Efficiencies with Descartes Route Planning Solution

Lift Off Distribution, the third largest distributor of Red Bull energy drinks in the U.S., needed a better way to manage its growing Mid-Atlantic delivery network. The company had been relying on manual route planning, paper maps, and end-of-day reconciliation, which limited visibility into driver performance, made rerouting impossible in real time, and created inefficiencies across its fleet operations. Lift Off Distribution worked with Descartes and implemented Descartes Route Planner RS to replace these outdated processes.

With Descartes Route Planner RS, Lift Off Distribution optimized territories, route plans, and delivery frequency across 50+ routes in Maryland, Virginia, Washington DC, and Hampton Roads. The new system improved route efficiency, reduced mileage and fuel costs, increased deliveries per day, and helped the company consolidate 7-Eleven deliveries from five days to four. Descartes also enabled better fleet utilization, stronger customer service, and greater control over day-to-day operations.