Case Study: Largest Food and Confectionery Manufacturing Company achieves major route efficiency gains with Descartes

Hala Supply Chain Services Route Planning Implementation by a Global Food Manufacturer

The Largest Food and Confectionery Manufacturing Company, one of the world’s leading food and confectionery producers, needed to improve field sales and distribution efficiency across the GCC. To address declining service levels amid rapid regional growth, the company turned to Descartes and its route planning solution to optimize service to retailers, control costs, and improve productivity.

Descartes implemented its route planning software, using multi-level GPS maps of GCC cities, first in Dubai and then across additional cities and channels. In just one city, the results included 47% kilometer savings, nearly 50% less distance traveled per route, a 13% increase in customers served, a 19% increase in time spent with customers, a 9% rise in delivered volumes, and an 11% increase in customer visit frequency.