Case Study: Fresh Flowers Group achieves a 50% cut in payroll and rostering admin and gains full multi-location staff visibility with Deputy

Fresh Flowers Group solves its 24/7 workforce management challenges with Deputy

Fresh Flowers Group, a family business that has grown into a multi‑business operation farming, wholesaling and retailing flowers, herbs and related hospitality services across several time zones and 10 locations, struggled with workforce management. Rostering and payroll were done in Excel, causing heavy administrative burden, missed leave conflicts, poor visibility across sites and chaotic shift swaps for cafes, stores, warehouses and function centres.

With guidance from SMB Consultants the group implemented Deputy integrated with Vend and Xero. Staff use the Deputy app to view schedules and request swaps, managers gain real‑time visibility and compliance reporting, and approvals are streamlined. The integration cut admin time by about 50%—payroll went from roughly two days a week to one day and rostering moved to one day per month—while ensuring the right staff are rostered to meet demand.

Fresh Flowers Group

Amanda Felice

Operations Manager