Case Study: SMG breaks into new markets with DemandScience's targeted content syndication

How SMG Broke into New Markets with Content Syndication

SMG (Service Management Group) sought to expand its customer and employee insights offerings into new markets and generate top-of-funnel leads through an account-based marketing program. To achieve this, the company partnered with DemandScience and utilized their PureSyndication service.

DemandScience's solution used multi-channel outreach and intent-activity data to provide a consistent stream of high-quality leads. The results were significant, including 1,400 new leads, a 61% marketing-qualified lead to sales-accepted lead conversion rate (their highest of any channel), and $300,000 in sales pipeline opportunities generated from the campaigns.

Service Management Group (SMG)

Jared Emmitt

Manager, Demand Generation