Case Study: visionapp boosts event registrations with DemandGen's automated Eloqua event marketing

Visionapp - Customer Case Study

visionapp, a supplier of cloud computing software and services, faced the challenge of increasing attendance for its CloudFactory roadshow series. The company needed to streamline the management of the event marketing program, improve its ability to track effectiveness, and ultimately drive more registrations. To address this, they engaged vendor DemandGEN and leveraged the Eloqua marketing automation system.

DemandGEN implemented an automated event invitation and registration program that included database segmentation, integration with external portals, and real-time, behavior-triggered communications. This solution delivered exceptional results for visionapp, including a dramatic 1700% increase in event registrations, rising from 5-10 per show to 90 per show. The program also generated more downloads and increased traffic to the event microsite.

Visionapp

Marina Walser

Chief Marketing Officer