Case Study: TrialPay achieves 700% more merchant deployments with DemandGen

TrialPay - Customer Case Study

TrialPay, a provider of an e-commerce promotion and payments platform, faced a challenge engaging prospects who had signed up for its service but had not deployed it, leaving significant revenue opportunities unrealized. To address this, Chief Marketing Officer Daniel Greenberg brought in the Eloqua marketing automation system and selected DemandGen for its strategic deployment and management.

DemandGen designed and implemented an automated nurture campaign that mimicked a persistent sales rep, sending a series of personalized emails to help stalled users overcome deployment obstacles. This solution drove a 700% increase in merchant deployments. The incremental revenue generated from this first campaign alone covered the entire cost of the Eloqua platform and DemandGen's deployment services within just a few months.

TrialPay

Daniel Greenberg

Chief Marketing Officer