Case Study: Taleo builds a comprehensive lead nurturing engine with DemandGEN

Taleo - Customer Case Study

Taleo, a provider of a cloud-based talent management platform, sought to develop a sophisticated lead nurturing strategy to better engage prospects at different stages of their buying journey. Their challenge was to create a comprehensive program with customized communications for various lead types, moving beyond a one-size-fits-all marketing approach. To tackle this, they partnered with the vendor DemandGen.

DemandGen assisted Taleo in developing a complete lead management system, starting with defining lead stages and securing sales alignment. The solution’s core was a lead scoring program that sorted prospects into specific categories for targeted nurturing. DemandGen helped implement over 30 different nurture workflows, including programs for discovery, seeding, cultivation, and harvesting, which provided highly personalized content based on a prospect’s profile and behavior. This comprehensive strategy, developed over 18 months with DemandGen's facilitation, allowed Taleo to effectively move leads through the sales funnel and support its sales teams with automated, targeted touchpoints.

Taleo

Doug Sechrist

VP of Demand Marketing