Case Study: SAP Ariba boosts click-through rates by 4X with DemandGen

SAP Ariba Boosts Clickthrough Rates by More than 4X with DemandGen

SAP Ariba was struggling with ineffective email marketing, moving away from a batch-and-blast approach to achieve a more strategic nurture and engagement strategy. To address this challenge, they partnered with vendor DemandGen to completely reinvent their nurture programs.

DemandGen implemented a comprehensive Persona Lifecycle Nurture Program strategy, which involved creating targeted content streams for different buyer personas and stages of the journey. This solution delivered significant results for SAP Ariba, including a 454% increase in click-through rates, a 19% improvement in inquiry-to-MQL conversions, and an exceptionally low unsubscribe rate of 0.5%.

SAP Ariba

Shannon Renz

Director of Marketing Automation