Case Study: PODS achieves better sales and marketing alignment with DemandGen

PODS - Customer Case Study

PODS, a provider of portable storage and moving solutions, required tighter alignment between its sales and marketing teams to support a new business function. The company was facing challenges with its outdated CRM that did not integrate well with its Marketo platform, hindering its B2B marketing effectiveness. Working with vendor DemandGEN, the company needed to optimize its marketing automation to meet aggressive growth goals.

DemandGEN acted as a trusted advisor, persuading PODS to migrate to Salesforce and providing a full suite of services to ensure a rapid transition. This solution included data cleanup, development of a demand funnel and scoring model, and sales training. The new native integration between Marketo and Salesforce provided a reliable lead flow, resulting in more marketing qualified leads being processed and generating increased revenue for PODS. DemandGEN continues to serve as an extended part of the marketing operations team.

PODS

Sonnia Hove

Sr. Manager of Marketing Operations