Case Study: Johnson Controls achieves global Salesforce/Eloqua migration success with DemandGen

Navigates Complex Salesforce/eloqua Migration With Demandgen

Johnson Controls Inc. (JCI) faced a complex challenge following its merger with Tyco. The Tyco marketing team, a long-time DemandGen customer, had built a sophisticated marketing operation on Eloqua that was integrated with three separate Salesforce instances. JCI needed to consolidate these systems into its single global Salesforce instance without disrupting critical marketing campaigns and while maintaining separate legal branding, a task that required significant marketing automation expertise.

DemandGen provided a comprehensive solution, assembling a specialized team to plan and execute the intricate migration. They realigned data schemas, rebuilt integrations in a sandbox environment, edited countless marketing assets, and ensured a seamless transition. As a result, JCI successfully standardized on the Eloqua infrastructure, allowing critical campaigns to continue running without interruption and positioning the global marketing team for future growth. DemandGen's work was instrumental in creating a new global marketing standard for the merged organization.

Johnson Controls

Mia Kemp

Senior Manager, Digital Marketing