Case Study: LexisNexis boosts email open rates with DemandGen

LexisNexis Watches Email Open Rates Soar to Nearly 44% with Help from DemandGen

LexisNexis's Business of Law and Litigation Software Solutions (BLSS) group faced challenges in marketing due to strict internal policies that limited customer data access and prevented effective nurturing campaigns. To overcome this, they decided to transition to the Eloqua platform and engaged the vendor DemandGen for assistance with implementation and campaign execution services within a tight two-month deadline.

DemandGen successfully integrated Eloqua and took over all acquisition campaign execution for the customer. This partnership led to dramatic results: email open rates soared to 44.75% from 13.48% the previous year, while click-through rates increased to 5.89% from 0.65%, all achieved with fewer emails sent. The solution provided by DemandGen also significantly accelerated the campaign workflow, freeing up the marketing team to focus on strategy.

LexisNexis

Alaina Rodriguez

Brand Marketing Manager