Case Study: New Relic adds $251.9K to pipeline with DemandGen

Leveraging New Data to Craft Successful Nurtures

The customer, New Relic, sought to enhance its email nurturing campaigns by identifying prospects using competing technologies. Their challenge was integrating new technographic data from the Datanyze platform into their Marketo system to craft more relevant, timely, and effective marketing messages that could persuade leads to switch to their product.

DemandGen developed a solution by creating a web hook to integrate Datanyze with Marketo. This provided New Relic with the intelligence needed to customize its nurture streams. The results were highly successful, with the new campaign achieving a 32.8% open rate and adding over $251,000 to the sales pipeline, maximizing the impact of their marketing efforts.

New Relic

Isabel Sobral

Marketing Operations Specialist