Case Study: Premise improves lead management and campaign execution with DemandGen

Lack of Management and Lead Scoring Led to Lost Opportunity

Premise, a data and analytics platform, struggled with ineffective marketing processes, a shortage of internal resources, and a lack of lead scoring, which resulted in a weak sales pipeline and poor lead prioritization. The company engaged DemandGen to implement a marketing automation system and new methodologies to address these challenges.

DemandGen provided a comprehensive solution, including a HubSpot and Salesforce implementation, the creation of a lead scoring and nurture framework, a content strategy, and ongoing campaign execution services. This provided Premise with the systems and strategy needed to effectively manage inbound campaigns, prioritize leads for sales, and nurture prospects, allowing their lean team to focus on higher-level strategic work.

Premise