Case Study: NetApp Increases Email Campaign Quality and Volume with DemandGen Campaign Execution Services

How NetApp increases quality and volume of email campaigns with DemandGen Campaign Execution Services

NetApp, a provider of hybrid cloud data services, needed to increase the quality and volume of its email marketing campaigns to support its complex global needs, including numerous nurture tracks and major product launches. To meet this challenge, they partnered with vendor DemandGen for its Campaign Execution Services.

DemandGen implemented a streamlined process using a dedicated team of nine experts. This team managed everything from building emails and creating templates to segmenting lists and performing rigorous quality assurance. The solution enabled NetApp to significantly increase its campaign volume over five years, with DemandGen providing detailed performance reporting and optimization analysis to ensure ongoing success.

NetApp