Case Study: HomeAway expands global campaign execution capacity with DemandGen

HomeAway Partners with DemandGen to Expand their Growing Global Campaign Execution Needs, without New Hires

HomeAway, a leading online marketplace for vacation rentals, faced a challenge in scaling its global ad-hoc email campaign execution. Their previous vendor's platform was inefficient, lacked integration with Salesforce, and could not provide audience segmentation or accurate tracking. To solve this, HomeAway partnered with vendor DemandGen for campaign execution services and to support their internal implementation of Oracle Eloqua.

DemandGen's solution involved taking over the majority of HomeAway's ad hoc campaign execution, which freed the internal marketing team to focus on strategic lifecycle initiatives. The results included a significant increase in capacity without the need to hire additional staff, an improvement in the quality of emails, and the establishment of best practices. This partnership allowed HomeAway to handle a growing volume of requests efficiently and cost-effectively.

HomeAway

Bob Martin

Global Director