Case Study: Global Atlantic Financial Group advances digital marketing maturity with DemandGen

Global Atlantic Financial Group Makes Strides Along Its Digital Marketing Journey with DemandGen

Global Atlantic Financial Group, a leading U.S. retirement and life insurance company, was hindered by legacy technology and limited resources from achieving its digital marketing goals. Its marketing campaigns were underperforming, reporting was manual, and its Sales and Marketing teams operated in silos. The company enlisted DemandGen to help develop a more strategic, integrated digital marketing strategy.

DemandGen provided an array of services, including migrating the client from Pardot to Marketo Engage and creating a new lead scoring and management framework. They also provided campaign execution services and a content strategy workshop. As a result, Global Atlantic’s marketing team is now equipped with sophisticated tools and processes, delivering highly qualified leads and running campaigns with high conversion rates. DemandGen continues to provide ongoing support, acting as a liaison with Marketo and helping the client get maximum ROI from their investment.

Global Atlantic Financial Group

Kris Anderson

Vice President of Marketing Strategy and Operations