Case Study: Gigster scales startup marketing with DemandGen

Gigster Takes Startup Marketing to New Heights With Demandgen

Gigster, a provider of on-demand software development teams, needed to rapidly build a global marketing organization but lacked the internal resources and systems to scale. Their CMO, Jen Dimas, engaged the vendor DemandGen for expert guidance to implement the necessary strategy and technology, specifically requesting assistance with marketing automation and an account-based marketing (ABM) campaign.

DemandGen recommended and implemented Marketo, integrating it with Gigster's existing Salesforce CRM and other platforms. The solution included setting up lead management, scoring programs, and new marketing campaigns. This allowed Gigster's marketing to become a well-oiled engine that supports global growth. DemandGen's work saved the customer an estimated three months of effort in vendor evaluation and setup, enabling them to operate at startup speed and hit their targets.

Gigster

Jen Dimas

CMO