Case Study: e.Republic boosts email performance and marketing efficiency with DemandGen and Eloqua

Deploying at the speed of success

e.Republic, a leading publishing and media company, faced complex marketing automation requirements due to the stringent data tracking rules from BPA Worldwide for its controlled circulation publications. They needed a system to manage vast email volumes and intricate subscription data across multiple publications. They chose the Eloqua marketing automation system and partnered with vendor DemandGen for its deployment and integration.

DemandGen implemented a solution that included configuring Eloqua, integrating it with Salesforce CRM, and developing custom subscription forms that adhered to BPA regulations. The results were significant time savings and greater accuracy. Campaign execution time was cut from weeks to minutes, and the company saw a 17% increase in email open rates and a 22% increase in effectiveness, leading to more clickthroughs and engagement.

e.Republic

Drew Noel

Corporate Marketing Director