Case Study: Citrix scales campaign execution and reduces churn with DemandGen

Citrix - Customer Case Study

Citrix, a leader in mobile workspaces, faced a significant challenge with the scalability and high employee turnover within its in-house Global Demand Center. This made it expensive and impractical to manage fluctuating campaign volumes and expand into new regions. To address this, they partnered with vendor DemandGen to utilize their Campaign Execution Services.

DemandGen implemented a hybrid staffing model, providing a dedicated and scalable remote team of campaign managers and producers. This solution allowed Citrix to complete 1,433 campaigns over a year. The measurable impact included significant operational cost savings from reduced employee churn and enabled the in-house team to focus on strategic planning, which improved overall campaign effectiveness.

Citrix

Stefan Nandzik

Senior Manager, Global Demand Center