Case Study: Accela boosts employee brand awareness with DemandGen and Eloqua

Accela - Customer Case Study

The marketing department at Accela, a leading provider of government automation software, faced the challenge of increasing employee brand engagement and demonstrating the value of their Eloqua investment. They needed an automated program that would require minimal ongoing effort from their team. They turned to vendor DemandGen International for a solution to bring their game-based concept to life.

DemandGen implemented a 10-week automated email campaign in Eloqua featuring weekly departmental quizzes for employees. The solution included automated invitations, reminders, and a custom dashboard for tracking. The results were exceptional, with 90% of employees participating and 63% playing weekly on average. The success won Accela an industry award, and the program was so effective it was later adopted by HR for new hire orientation. DemandGen's expertise allowed Accela to showcase significant ROI from Eloqua and inspired further innovative uses of the platform.

Accela

Cici Arabian

Marketing Director