Case Study: Demandbase achieves single-platform strategic-account visibility and rapid KAM growth with DemandFarm

Demandbase - Customer Case Study

Demandbase, a leader in end-to-end ABM platforms, needed a way to better manage and grow strategic accounts and to improve account planning and upsell paths within massive enterprise customers. To meet that challenge they implemented DemandFarm’s Key Account Management (KAM) solution for their strategic sales team.

DemandFarm delivered a single KAM platform integrated with Demandbase’s existing Salesforce data, automating account workflows and providing clear visibility and deeper insights into strategic accounts. As a result Demandbase institutionalized a repeatable KAM process, accelerated upsell planning for enterprise reps, and experienced rapid growth and improved account-level performance.

Demandbase

Allison Blasco

Director, Enterprise Sales