Case Study: WIKA Mobile Control expands into new markets with Demandbase

WIKA Mobile Control reaches 90% of target accounts with Demandbase

WIKA Mobile Control, a provider of control solutions for mobile machinery, faced the challenge of market saturation after three decades serving the crane industry. To grow, they needed to launch new products and break into new markets with a client base unfamiliar with their brand. They turned to the vendor Demandbase, utilizing its ABX and advertising solutions, to help cost-effectively generate new pipeline opportunities and gain insights into how these new target accounts were engaging.

By implementing Demandbase, the team built targeted campaigns with personalized messaging, which reached 90% of their targeted accounts. Fifty-five percent of those accounts clicked on the ads, and 26% saw a measurable lift in onsite engagement. The solution provided their sales team with valuable insights into both potential and current customer engagement, helping to retain clients through cross-selling. The marketing manager stated that Demandbase brought their ABM initiatives to a new level, providing a measurement of return on investment that other platforms lacked.

WIKA Mobile Control