Case Study: Thermo Fisher Scientific achieves revenue growth with Demandbase

Thermo Fisher Scientific boosts revenue 18% with Demandbase

Thermo Fisher Scientific, a global leader in serving science, sought to understand which companies were visiting its website and what actions they were taking to gauge the efficacy of its digital marketing programs. This challenge was addressed by implementing Demandbase, specifically its Web Analytics product, to gain actionable account-specific insights.

By integrating Demandbase Web Analytics, Thermo Fisher was able to capture detailed information on its website visitors, including company name and industry. This enabled the digital marketing team to create targeted content and programs, which resulted in an 18% increase in revenue, an 8% rise in “add to cart” conversions, and a 50% growth in average deal size, providing a significant competitive advantage.

Thermo Fisher Scientific