Case Study: TeamViewer cuts account research time by 67% with Demandbase AI

TeamViewer cuts account research time by 67% with Demandbase

TeamViewer, a global software company, was launching a new product and needed to support over 45 ABM campaigns with a small, three-person team. The challenge was to prioritize high-value accounts and provide timely context to sales without getting bogged down in manual research, which was taking approximately 30 minutes per account. The vendor Demandbase and its Demandbase AI solution were implemented to address this scaling issue.

By using Demandbase AI, the marketing team could quickly analyze account data to identify priorities and generate intelligence briefs. This solution reduced the time required to create these briefs from 30 minutes to under 10 minutes, a 67% decrease. The team produced over 70 intelligence packages with Demandbase, enabling sales to act faster with personalized outreach based on clear buying signals.

TeamViewer