Case Study: Surescripts boosts product awareness with Demandbase

Surescripts increases product awareness by 116% with Demandbase

Surescripts, a large healthcare information network, faced the challenge of accelerating growth by cross-selling new products to its existing customer base. With a complex sales process requiring engagement from multiple stakeholders within an account, they needed to reach more than just a single job title. To gain better insight, they turned to the vendor Demandbase and utilized Demandbase Analytics.

Using Demandbase's Account-Based Advertising solution, Surescripts implemented a highly targeted approach to attract and engage specific high-value accounts across the internet. This strategy resulted in a significant measurable impact, including a 116% lift in product awareness. The campaign successfully reached 300 target hospital accounts and 20 technology vendors, generating a 16% increase in page views, a 36% increase in clinical direct messaging, and a 26% increase in immunization registry reporting.

Surescripts