Case Study: OutSystems achieves $1.2M in pipeline with Demandbase

OutSystems boosts website engagement 360% and generates $1.2M pipeline with Demandbase

OutSystems, a provider of a low-code development platform, faced the challenge of accelerating growth in a competitive market by acquiring new accounts and expanding business with current customers. They needed to effectively reach both technical evaluators and business stakeholders within target accounts. To address this, OutSystems partnered with Demandbase and its account-based advertising solutions.

Demandbase helped OutSystems align sales and marketing, define their target account list, and deploy personalized advertising to attract and engage the right companies. By segmenting their funnel and delivering unique messages, OutSystems guided prospects through the buying process. This strategy resulted in a 360% increase in engagement, a 59% lift in page views from target accounts, and $1.2 million in newly generated pipeline, demonstrating the significant impact of Demandbase's approach.

OutSystems