Case Study: MarketSource builds brand awareness and exceeds advertising benchmarks with Demandbase

MarketSource exceeds advertising benchmarks and moves 100% of accounts forward with Demandbase

MarketSource, a B2B sales acceleration company, faced the challenge of limited brand visibility as they operate behind their client brands. Their marketing team, led by Karen Salamone, needed to build awareness, engage key decision-makers, and play a more integral role in driving revenue. They turned to the vendor Demandbase to implement a comprehensive account-based marketing (ABM) program and advertising solution.

By implementing the Demandbase platform, MarketSource gained robust account insights and multifunctional capabilities in a single system. The solution enabled them to launch successful advertising campaigns that exceeded all benchmarks, with click-through rates sometimes more than double the target. A key result was that during one review, Demandbase helped move 100% of accounts in a segment forward in the sales pipeline. The partnership has been critical to their marketing strategy and sales alignment.

MarketSource