Case Study: IDeaS accelerates EMEA growth with Demandbase

IDeaS accelerates EMEA growth and improves pipeline quality with Demandbase

IDeaS, a tech company with 501-1,000 employees, had a mature ABM program but faced challenges with fragmented data and manual processes. This made it difficult for them to identify in-market accounts and deliver targeted advertising, hindering their intentional investment of time and budget for growth in EMEA. To address this, they turned to the vendor Demandbase and its Demandbase and Demandbase Ads solutions.

By implementing Demandbase, IDeaS consolidated account intelligence into a single platform. This allowed them to prioritize accounts based on buying intent and deliver highly targeted advertising with personalized messaging. The solution enabled sales and marketing to work from the same data, focusing on accounts most likely to convert. As a result, IDeaS accelerated growth across EMEA, improved marketing efficiency, strengthened pipeline quality, and increased return on investment.

IDeaS