Case Study: Case IQ boosts deep engagement by 74% with Demandbase Ads

Case IQ boosts deep engagement by 74% with Demandbase

Case IQ, a provider of investigative case management software, faced the challenge of making their advertising more impactful on revenue without increasing their budget. They needed to better identify high-value accounts, deliver personalized ad experiences based on buying signals, and provide their sales team with clear reasons for outreach. To address this, they turned to the vendor Demandbase and its advertising solution.

By implementing Demandbase, Case IQ developed a signal-led advertising strategy. They used Demandbase's AI and intelligence to create personalized campaigns for different buying scenarios, such as vertical expansion and competitor conquest. The solution also provided sales with timely engagement signals for outreach. The results were significant: a 74% increase in deep engagement and millions in pipeline influenced over two quarters, all while their quarterly ad spend remained essentially flat.

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