Case Study: Broadridge achieves clearer, more precise ABM insights with Demandbase

Broadridge boosts ABM precision with Demandbase

Broadridge Financial Solutions, a leading provider of investor communications and technology-driven solutions, sought greater clarity and precision in its marketing efforts. The company partnered with the vendor Demandbase to implement an account-based marketing (ABM) strategy, utilizing the Demandbase One platform to better identify and target its key accounts.

By leveraging Demandbase's solutions, Broadridge was able to identify previously anonymous website traffic and monitor account-level visitor data. This provided the marketing team with crucial insights, allowing them to measure their direct impact on the sales pipeline. The implementation of ABM with Demandbase enabled Broadridge to benefit from a more focused and effective marketing approach.

Broadridge