Case Study: Adobe achieves 3X higher visitor-to-lead conversion rates with Demandbase

Adobe boosts visitor-to-lead conversion rates 3X with Demandbase

Adobe, a major software company, sought to better leverage its website to promote its brand and drive demand by identifying and engaging with qualified enterprise visitors. To address this challenge, they turned to Demandbase and its Real Time ID Chat Solution.

By integrating Demandbase's solution with their existing LivePerson chat tool, Adobe gained real-time identification of visiting companies and critical firmographic data. This allowed them to proactively offer chat sessions to targeted visitors. As a result of implementing Demandbase, Adobe achieved a 3X increase in visitor-to-lead conversion rates and a significant improvement in the quality of chat engagements.

Adobe