Case Study: A Global Enterprise in the Professional Services Sector accelerates account research with Demandbase AI Chat

A Global Enterprise in the Professional Services Sector cuts account research from hours to 15 minutes with Demandbase

A global enterprise in the professional services sector faced a challenge in scaling its account research. Manually pulling and synthesizing intelligence from multiple Demandbase reports was a time-consuming process that took hours per request, hindering their ability to quickly provide actionable insights to stakeholders across the business.

By implementing Demandbase’s AI Chat, the organization streamlined its research into a simple conversational experience. The solution reduced the time spent on account research and meeting preparation from nearly an entire day to just one hour, eliminating manual data gathering. Demandbase's AI Chat improved collaboration with sales by presenting insights in clear, actionable business language, thereby increasing the accessibility and impact of account intelligence across the organization.