Case Study: Zoom achieves ABM growth and sales alignment success with Demandbase

How Zoom enhanced alignment and achieved transformative growth with Demandbase

Zoom, a global leader in video and communication solutions, needed to improve its account-based marketing and sales operations, which were hindered by fragmented targeting, limited personalization, and disconnected workflows between teams. The company turned to Demandbase to help align marketing and sales around high-value accounts and use intent data more effectively.

Demandbase implemented a unified ABM approach for Zoom, combining intent-based targeting, personalized campaigns at scale, and prioritized account lists for sales inside Salesforce and a custom propensity model. The results were strong: Zoom saw a 6.25x uplift in opportunities from ABM efforts, a 36% lift in sales conversions for targeted accounts, 90% engagement for Tier 1 accounts, and a 32.25x uplift in pipeline from a personalized pilot campaign.

Zoom

Kimberly Storin

Chief Marketing Officer