Case Study: AVEVA achieves scalable account-based marketing success with Demandbase

How AVEVA elevated account-based marketing with Demandbase

AVEVA, a leader in industrial software solutions, was looking to improve account-based marketing across more than 200 products. The company struggled to uncover buying signals, manage complex accounts, and align sales and marketing teams, and turned to Demandbase’s Account-Based Marketing platform for help.

With Demandbase, AVEVA added advanced analytics, intent signals, and integrations with Marketo and Salesforce to target accounts more effectively and streamline workflows. The solution enabled tailored campaigns for enterprise accounts, reduced manual effort, expanded ABM use across multiple teams, and delivered stronger alignment, better account targeting, and measurable success.

AVEVA

Andrew Reed

Director of ABM