Case Study: Randstad achieves ABM excellence and sales-marketing alignment with Demandbase

Why Randstad Holding NV chooses Demandbase for ABM excellence

Randstad, a global leader in HR services, set out to transform its marketing from a lead-focused model to an account-based one while better aligning sales and marketing. The company also needed to solve data integration issues and build a scalable ABM strategy, so it turned to Demandbase for support.

With Demandbase, Randstad implemented intent data, dynamic account targeting, advanced engagement scoring, and Salesforce integration to create a more connected go-to-market engine. Demandbase helped Randstad streamline operations, improve campaign performance, and establish a durable ABM foundation that strengthened collaboration and supported ongoing scale.

Randstad

Sophie Rausch

Head of Digital Marketing