Case Study: GoCardless achieves 11X ROI with Demandbase

GoCardless unifies sales and marketing to deliver 11X ROI with Demandbase

GoCardless, a global leader in bank-to-bank payments, needed to strengthen alignment between sales and marketing while improving visibility across go-to-market programs. The company turned to Demandbase and its account-based advertising and engagement platform to unify campaign management and engagement data across its direct debit and open banking efforts.

Demandbase helped GoCardless consolidate channel and engagement data into a single view, giving sales teams better insight into target prospects and buying groups. The results were strong: an open banking campaign delivered 11X pipeline ROI, while Demandbase also improved collaboration across marketing, sales, customer success, and partnerships through AI, automation, and self-serve workflows.

GoCardless

Robert Bramley

Demand Generation Manager for the UK & Ireland