Case Study: League boosts meeting bookings by 41% with Demandbase

How League increased meeting bookings by 41% using Demandbase

League, the healthcare consumer experience platform, was looking to improve its account-based marketing and display advertising efforts with Demandbase. The team wanted to generate more pipeline, turn ads into real sales opportunities, better align sales and marketing, and allocate budget more effectively across target accounts.

Using Demandbase’s ABM and advertising capabilities, League implemented weighted budgeting, real-time account insights for sales, and custom campaigns for its ideal customer profiles. Demandbase helped League increase meeting booking rates by 41% for accounts exposed to targeted ads, while also improving conversion rates, boosting account engagement, and making ad spend more efficient.

League

Jared Levy

Growth Marketing Manager