Case Study: PageUp achieves global ABM growth with Demandbase

PageUp powers rapid ABM success and global expansion with Demandbase

PageUp, a global talent acquisition software leader, needed a scalable account-based marketing (ABM) approach to support international expansion and better align sales and marketing. The company lacked visibility into account intent, had fragmented campaign management, and needed a more transparent, data-driven platform; PageUp chose Demandbase for its ABM, advertising, and sales intelligence capabilities.

Demandbase helped PageUp go live in six weeks and quickly deploy Demandbase Advertising and Sales Intelligence across global teams. The result was 17 targeted campaigns, a 30% account list lift, 15 net new opportunities influenced, over 11% of yearly pipeline impacted, five six-figure closed-won deals within six months, and a 161% quarter-over-quarter increase in sales and SDR engagement, with advertising outperforming industry benchmarks.

PageUp

Kevin Hemsley

Account Executive