Case Study: Unanet cuts ad campaign volume by 66% with Demandbase JourneyIQ

How Unanet cuts ad campaign volume by 66% with Demandbase JourneyIQ

Unanet, a provider of ERP and CRM solutions for government contractors and AEC firms, was managing highly complex persona- and journey-stage-based ad campaigns that required constant manual oversight and quarterly spreadsheet-driven budget planning. When Unanet joined the Demandbase JourneyIQ beta, the team sought a way to simplify its advertising operations without losing the sophistication of its account-based strategy.

With Demandbase JourneyIQ, Unanet consolidated 12 campaigns into 4, automated budget allocation across funnel stages, and improved visibility into spend and engagement. The result was a 66% reduction in campaign volume, simpler planning, about 50% less time spent managing campaigns, and early signs of higher engagement rates.

Unanet

Eric Koch

Director of ABM